![]() ![]() Bargains – Millennials are born in the age of recession and due to this the care more about the prices more than Gen Z.Better multi-taskers – Gen Z can quickly and efficiently shift between work and play, with multiple distractions going on in the background and working on multiple tasks at once.Due to growing up with apps like Snapchat and Vine, their attention spans might be lower than Millennials. Less focused – Gen lives in a world of constant updates and processes information faster than other generation.At present, there is little consensus regarding ending birth years.Īs there is confusion between Generation Z and Millennials, below are the differences between the two groups: There are no precise dates for when this cohort starts or ends but it is usually used for people born in the mid-1990s to mid-2000s as starting birth years. Gen Z also was known as Post-Millennials is the demographic cohort after Millennials. They are into experiences that can be shared on social media-if it cannot be shared, it didn’t happen! Yet, they are often shy when it comes to revealing what is in their heart. they are mostly students (high school/universities), digital natives and content creators, the fan of Malaysian culture, always online. Increase Awareness of KitKat new flavour (Durian) and create engagement with the GenZen to make this version, the preferred choice for this segment. Position and differentiate KitKat from the rest of the chocolate and candy offering, get down the perceived barriers that KitKat just a chocolate, it’s a snack! We are aiming to attract Gen-zeters and increase consumption by developing best in class innovative and creative strategy that leverages existing slogan by the introduction of new flavours. ![]()
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